Dilaac — Cross-Border Money Transfer Platform
Dilaac — Cross-Border Money Transfer Platform
Dilaac — Cross-Border Money Transfer Platform
Industry:
Industry:
Finance,
Finance,
Finance,
B2C
B2C
B2C
Year:
Year:
Finance,
Finance,
Finance,
B2C
B2C
B2C
Deliverables:
Deliverables:
Mobile App
Mobile App
Mobile App
Web app
Web app
Web app
Website
Website
Website
Conclusion
Conclusion
The Dilaac project demonstrated the power of user-focused design in simplifying complex financial tasks. By understanding real user behavior, mapping the full transfer journey, and creating a clear, guided, and secure experience, we reduced errors, improved trust, and increased adoption of cross-border transfers.
The collaborative approach with the engineering team, combined with a robust design system and continuous feedback loops, ensured the final product was both reliable and intuitive. Ultimately, Dilaac now provides users with a confident, seamless way to send money across Africa, aligning business goals with user needs.
The Dilaac project demonstrated the power of user-focused design in simplifying complex financial tasks. By understanding real user behavior, mapping the full transfer journey, and creating a clear, guided, and secure experience, we reduced errors, improved trust, and increased adoption of cross-border transfers.
The collaborative approach with the engineering team, combined with a robust design system and continuous feedback loops, ensured the final product was both reliable and intuitive. Ultimately, Dilaac now provides users with a confident, seamless way to send money across Africa, aligning business goals with user needs.
The Dilaac project demonstrated the power of user-focused design in simplifying complex financial tasks. By understanding real user behavior, mapping the full transfer journey, and creating a clear, guided, and secure experience, we reduced errors, improved trust, and increased adoption of cross-border transfers.
The collaborative approach with the engineering team, combined with a robust design system and continuous feedback loops, ensured the final product was both reliable and intuitive. Ultimately, Dilaac now provides users with a confident, seamless way to send money across Africa, aligning business goals with user needs.
Key Metrics
Key Metrics
60%
60%
60%
60%
Reduction in failed transactions caused by user errors after redesigning the transfer flow for clarity and validation.
Reduction in failed transactions caused by user errors after redesigning the transfer flow for clarity and validation.
Reduction in failed transactions caused by user errors after redesigning the transfer flow for clarity and validation.
Reduction in failed transactions caused by user errors after redesigning the transfer flow for clarity and validation.
65%
65%
65%
65%
Faster transaction completion time for users due to simplified steps and guided instructions throughout the transfer process.
Faster transaction completion time for users due to simplified steps and guided instructions throughout the transfer process.
Faster transaction completion time for users due to simplified steps and guided instructions throughout the transfer process.
Faster transaction completion time for users due to simplified steps and guided instructions throughout the transfer process.
70%
70%
70%
70%
Increase in user adoption for international transfers after implementing clear fee breakdowns and multi-operator support.
Increase in user adoption for international transfers after implementing clear fee breakdowns and multi-operator support.
Increase in user adoption for international transfers after implementing clear fee breakdowns and multi-operator support.
Increase in user adoption for international transfers after implementing clear fee breakdowns and multi-operator support.
50%
50%
50%
50%
Improvement in user confidence and satisfaction, measured through feedback on easy-to-follow steps, error handling, and transparency.
Improvement in user confidence and satisfaction, measured through feedback on easy-to-follow steps, error handling, and transparency.
Improvement in user confidence and satisfaction, measured through feedback on easy-to-follow steps, error handling, and transparency.
Improvement in user confidence and satisfaction, measured through feedback on easy-to-follow steps, error handling, and transparency.
Solution
Solution
Solution
The final experience was a clean, guided transfer flow that:
Reduced user mistakes
Made fees and timing transparent
Felt familiar to people used to Mobile Money apps
Provided safe fallbacks for failed or pending transfers
Everything was built to help users complete transfers with confidence.
The final experience was a clean, guided transfer flow that:
Reduced user mistakes
Made fees and timing transparent
Felt familiar to people used to Mobile Money apps
Provided safe fallbacks for failed or pending transfers
Everything was built to help users complete transfers with confidence.
The final experience was a clean, guided transfer flow that:
Reduced user mistakes
Made fees and timing transparent
Felt familiar to people used to Mobile Money apps
Provided safe fallbacks for failed or pending transfers
Everything was built to help users complete transfers with confidence.
Total transaction
Total transaction
123
123
Successful transaction
Successful transaction
100
100
PENDING TRANSACTION
PENDING TRANSACTION
100
100
FAILED TRANSACTION
FAILED TRANSACTION
100
100
Dilaac
Design System
Dilaac
Design System
Tubosun
Tubosun
Auto-layout
Auto-layout
All transaction history
All transaction history
Last Week
Last Week
SPEND
SPEND
$1,800.00
$1,800.00
Successful
Successful
$900.00
$900.00
Pending
Pending
$600.00
$600.00
Failed
Failed
$200.00
$200.00
Your weekly spending limit is $2000.
Your weekly spending limit is $2000.
Creating a design system
Implementing a Minimal
Design System
Creating a design system
For a web app that deals with money, the first things I focus on are security and clarity. Since most of our core users are adults, the experience must be easy to understand without removing important steps. The best way to achieve this is by giving clear guidance at every point—what to do, why it matters, and how to do it. This approach also shaped how I designed the design system.
For a web app that deals with money, the first things I focus on are security and clarity. Since most of our core users are adults, the experience must be easy to understand without removing important steps. The best way to achieve this is by giving clear guidance at every point—what to do, why it matters, and how to do it. This approach also shaped how I designed the design system.
For a web app that deals with money, the first things I focus on are security and clarity. Since most of our core users are adults, the experience must be easy to understand without removing important steps. The best way to achieve this is by giving clear guidance at every point—what to do, why it matters, and how to do it. This approach also shaped how I designed the design system.
Insights and user needs Clarified
Insight gathered from
the interview
Insights and user needs Clarified
Once I gathered the insights I needed, I created a user persona that guided the user flow. This helped me keep the flow simple, focused, and aligned with both user needs and business goals.
Once I gathered the insights I needed, I created a user persona that guided the user flow. This helped me keep the flow simple, focused, and aligned with both user needs and business goals.
Once I gathered the insights I needed, I created a user persona that guided the user flow. This helped me keep the flow simple, focused, and aligned with both user needs and business goals.
How I got the work done - My Approach
How I got the work done
- My Approach
How I got the work done - My Approach
1. Understanding how people actually send money
I analysed user journeys using tools like Amplitude and spoke with users already using Mobile Money. A pattern appeared: clarity and trust mattered more than speed or visuals.
Users wanted to know:
Are my details correct?
How much will the receiver actually get?
What happens if MTN or Airtel is down?
These insights shaped the entire design.
2. Mapping the full transfer flow
I broke the money transfer process into simple steps:
Select country
Choose Mobile Money operator
Enter receiver details
Confirm fees and amount
Verify
Complete transaction
Handle errors (common in Mobile Money systems)
This helped the team see where people dropped off or got confused.
1. Understanding how people actually send money
I analysed user journeys using tools like Amplitude and spoke with users already using Mobile Money. A pattern appeared: clarity and trust mattered more than speed or visuals.
Users wanted to know:
Are my details correct?
How much will the receiver actually get?
What happens if MTN or Airtel is down?
These insights shaped the entire design.
2. Mapping the full transfer flow
I broke the money transfer process into simple steps:
Select country
Choose Mobile Money operator
Enter receiver details
Confirm fees and amount
Verify
Complete transaction
Handle errors (common in Mobile Money systems)
This helped the team see where people dropped off or got confused.
1. Understanding how people actually send money
I analysed user journeys using tools like Amplitude and spoke with users already using Mobile Money. A pattern appeared: clarity and trust mattered more than speed or visuals.
Users wanted to know:
Are my details correct?
How much will the receiver actually get?
What happens if MTN or Airtel is down?
These insights shaped the entire design.
2. Mapping the full transfer flow
I broke the money transfer process into simple steps:
Select country
Choose Mobile Money operator
Enter receiver details
Confirm fees and amount
Verify
Complete transaction
Handle errors (common in Mobile Money systems)
This helped the team see where people dropped off or got confused.
What I need to solve for Dilaac
What do GTI Ride need me for
(About the Project)
What do GTI Ride need me for (About the Project)
Sending money across African countries is still stressful.
Users switch between multiple apps, fees are unclear, and Mobile Money transfers often fail without proper explanations. We needed to design a flow that:
Felt familiar to Mobile Money users
Reduced mistakes during transfers
Clearly explained fees, timing, and verification
Handled network or operator failures smoothly
Worked across multiple countries and operators
Sending money across African countries is still stressful.
Users switch between multiple apps, fees are unclear, and Mobile Money transfers often fail without proper explanations. We needed to design a flow that:
Felt familiar to Mobile Money users
Reduced mistakes during transfers
Clearly explained fees, timing, and verification
Handled network or operator failures smoothly
Worked across multiple countries and operators
Sending money across African countries is still stressful.
Users switch between multiple apps, fees are unclear, and Mobile Money transfers often fail without proper explanations. We needed to design a flow that:
Felt familiar to Mobile Money users
Reduced mistakes during transfers
Clearly explained fees, timing, and verification
Handled network or operator failures smoothly
Worked across multiple countries and operators
About Dilaac
Let me introduce GTI Ride
to you and how we connected
About Dilaac
Dilaac is a fintech product that helps people send money across African countries using Mobile Money. When I joined the project, the goal was clear: make cross-border transfers fast, simple, and familiar to everyday users who already rely on MTN MoMo, Airtel Money, M-Pesa and other mobile wallets.
I was responsible for the end-to-end product design, from understanding user behaviour to delivering UI screens the engineering team could build.
This is a brief walkthrough to showcase the visuals fo detailed walkthrough you could contact me
This case study tells the story of that transformation.
Dilaac is a fintech product that helps people send money across African countries using Mobile Money. When I joined the project, the goal was clear: make cross-border transfers fast, simple, and familiar to everyday users who already rely on MTN MoMo, Airtel Money, M-Pesa and other mobile wallets.
I was responsible for the end-to-end product design, from understanding user behaviour to delivering UI screens the engineering team could build.
This is a brief walkthrough to showcase the visuals fo detailed walkthrough you could contact me
This case study tells the story of that transformation.
Dilaac is a fintech product that helps people send money across African countries using Mobile Money. When I joined the project, the goal was clear: make cross-border transfers fast, simple, and familiar to everyday users who already rely on MTN MoMo, Airtel Money, M-Pesa and other mobile wallets.
I was responsible for the end-to-end product design, from understanding user behaviour to delivering UI screens the engineering team could build.
This is a brief walkthrough to showcase the visuals fo detailed walkthrough you could contact me
This case study tells the story of that transformation.
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Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration