Digitizing a Peer-to-Peer Luxury Car Sharing Platform
Digitizing a Peer-to-Peer Luxury Car Sharing Platform
RIDES
RIDES
Digitizing a Peer-to-Peer Luxury Car Sharing Platform
RIDES
Industry:
Industry:
Finance,
Finance,
Finance,
B2C
B2C
B2C
Year:
Year:
Finance,
Finance,
Finance,
B2C
B2C
B2C
Deliverables:
Deliverables:
Mobile App
Mobile App
Mobile App
Web app
Web app
Web app
Website
Website
Website
Go Live Project
Go Live Project
Next Project
Next Project
Every elements made with love
Every elements made with love
Conclusion
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Conclusion
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Conclusion
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Conclusion
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Key Metrics
65%
Reduction in manual coordination for the GTI operations team, thanks to clear digital flows for booking, verification, and car matching.
40%
Faster booking time for renters after introducing date and location–based search and instant availability viewing.
55%
Increase in successful car listings after simplifying the owner onboarding and listing steps.
25%
Increase in user confidence and trust, measured through user feedback on clear verification, caution fee flow, and transparency.
Key Metrics
65%
Reduction in manual coordination for the GTI operations team, thanks to clear digital flows for booking, verification, and car matching.
40%
Faster booking time for renters after introducing date and location–based search and instant availability viewing.
55%
Increase in successful car listings after simplifying the owner onboarding and listing steps.
25%
Increase in user confidence and trust, measured through user feedback on clear verification, caution fee flow, and transparency.
Key Metrics
65%
Reduction in manual coordination for the GTI operations team, thanks to clear digital flows for booking, verification, and car matching.
40%
Faster booking time for renters after introducing date and location–based search and instant availability viewing.
55%
Increase in successful car listings after simplifying the owner onboarding and listing steps.
25%
Increase in user confidence and trust, measured through user feedback on clear verification, caution fee flow, and transparency.
Key Metrics
65%
Reduction in manual coordination for the GTI operations team, thanks to clear digital flows for booking, verification, and car matching.
40%
Faster booking time for renters after introducing date and location–based search and instant availability viewing.
55%
Increase in successful car listings after simplifying the owner onboarding and listing steps.
25%
Increase in user confidence and trust, measured through user feedback on clear verification, caution fee flow, and transparency.
Collaboration and Validation Hand Off
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Collaboration and Validation Hand Off
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Collaboration and Validation Hand Off
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Collaboration and Validation Hand Off
Collaboration made this project successful. I worked with the team to make sure the designs supported the business goals and solved real user needs. We collected feedback through TestFlight builds and user surveys, and every update was based on what we learned.
As the only designer, I kept the handoff clean and easy for developers. I created a single design system and arranged all screens in Figma with notes and specs. We stayed aligned through weekly check-ins and quick chats. After handoff, I did design QA to confirm the final product matched the designs. This helped the team build faster and stay consistent.
Listing a car
Switch from one profile to another
Listing a car
Switch from one profile to another
Listing a car
Switch from one profile to another
Listing a car
Switch from one profile to another
Viewing and selecting a car
Switch from one profile to another
Viewing and selecting a car
Switch from one profile to another
Viewing and
selecting a car
Switch from one profile to another
Viewing and selecting a car
Switch from one profile to another
Switching Profile between Renter mode and Car owner mode
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Switching Profile between Renter mode and Car owner mode
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Switching Profile between Renter
mode and Car owner mode
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Switching Profile between Renter mode and Car owner mode
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Onboarding
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Onboarding
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Onboarding
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
Onboarding
Designing with PrecEvery decision was data-driven. We collaborated with developers through daily build reviews to ensure functional, intuitive designs.
RIDES
RIDES
RIDES
RIDES
GTI Ride’s
Design System
GTI Ride’s
Design System
GTI Ride’s
Design System
GTI Ride’s
Design System
Tubosun
Tubosun
Tubosun
Tubosun
Auto-layout
Auto-layout
Auto-layout
Auto-layout
November 2023
November 2023
November 2023
November 2023
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Button
Button
Button
Button
1 of 10
1 of 10
1 of 10
1 of 10
Vehicle information submitted
Vehicle information submitted
Vehicle information submitted
Vehicle information submitted
Thank you for your patience while we verify your documents.
Thank you for your patience while we verify your documents.
Thank you for your patience while we verify your documents.
Thank you for your patience while we verify your documents.
Continue
Continue
Continue
Continue
Start time
Start time
Start time
Start time
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Am
Am
Am
Pm
Pm
Pm
Pm
End time
End time
End time
End time
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Pm
Pm
Pm
Implementing a Minimal Design System
I collaborated with the GTI Ride team to create a basic design system with core components, typography, and a simple color palette. This ensured consistency and scalability across all digital products. By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.
Implementing a Minimal Design System
I collaborated with the GTI Ride team to create a basic design system with core components, typography, and a simple color palette. This ensured consistency and scalability across all digital products. By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.
Implementing a Minimal
Design System
I collaborated with the GTI Ride team to create a basic design system with core components, typography, and a simple color palette. This ensured consistency and scalability across all digital products. By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.
Implementing a Minimal Design System
I collaborated with the GTI Ride team to create a basic design system with core components, typography, and a simple color palette. This ensured consistency and scalability across all digital products. By creating reusable components, I facilitated collaboration, enabling the team and me to design visually cohesive and high-performing interfaces efficiently.
Insight gathered from the interview
The insights gathered helped me clearly define what mattered most: verification, car availability, a frictionless listing process, and a dependable booking flow. These priorities shaped the foundation of the product. With this clarity, I created user personas and a guided user flow that captured the needs of both renters and car owners.
Insight gathered from the interview
The insights gathered helped me clearly define what mattered most: verification, car availability, a frictionless listing process, and a dependable booking flow. These priorities shaped the foundation of the product. With this clarity, I created user personas and a guided user flow that captured the needs of both renters and car owners.
Insight gathered from
the interview
The insights gathered helped me clearly define what mattered most: verification, car availability, a frictionless listing process, and a dependable booking flow. These priorities shaped the foundation of the product. With this clarity, I created user personas and a guided user flow that captured the needs of both renters and car owners.
Insight gathered from the interview
The insights gathered helped me clearly define what mattered most: verification, car availability, a frictionless listing process, and a dependable booking flow. These priorities shaped the foundation of the product. With this clarity, I created user personas and a guided user flow that captured the needs of both renters and car owners.
Listening and Learning - Let’s get to work
First thing is Understanding the Offline Workflow so i had to ask questions from each category of users via physical interview
For Renters
Q1: Walk me through the first thing you usually do when you want to rent a car from GTI.
Amos: I call them, share my date and location, and wait for them to confirm availability.
Q2: What information do you absolutely need before deciding to book a car?
Taiwo: I want to see pictures, the full car details, and a fixed price before I commit.
For Car Owners
Q1: What’s your biggest concern when someone rents your car?
Juliet: Damage. And also situations where road officers seize the car because of a renter’s behaviour
Q2: What would make you feel more comfortable listing your car digitally?
Poju: If the renter is properly verified, if there’s a caution fee for self-drive, and I’m notified quickly when my car gets booked.
For GTI Ride Internal Team
Q1: Where does your current offline process slow down the most?
GTI Operations Manager: Verification and matching the right car with the right customer takes time.
Q2: Wha must not change, even when the platform goes digitally?
GTI Operations Manager: KYC, Caution fee and insurance checks. Safety in non-negotiable.
Listening and Learning - Let’s get to work
First thing is Understanding the Offline Workflow so i had to ask questions from each category of users via physical interview
For Renters
Q1: Walk me through the first thing you usually do when you want to rent a car from GTI.
Amos: I call them, share my date and location, and wait for them to confirm availability.
Q2: What information do you absolutely need before deciding to book a car?
Taiwo: I want to see pictures, the full car details, and a fixed price before I commit.
For Car Owners
Q1: What’s your biggest concern when someone rents your car?
Juliet: Damage. And also situations where road officers seize the car because of a renter’s behaviour
Q2: What would make you feel more comfortable listing your car digitally?
Poju: If the renter is properly verified, if there’s a caution fee for self-drive, and I’m notified quickly when
my car gets booked.
For GTI Ride Internal Team
Q1: Where does your current offline process slow down the most?
GTI Operations Manager: Verification and matching the right car with the right customer takes time.
Q2: Wha must not change, even when the platform goes digitally?
GTI Operations Manager: KYC, Caution fee and insurance checks. Safety in non-negotiable.
Listening and Learning
- Let’s get to work
First thing is Understanding the Offline
Workflow so i had to ask questions from each
category of users via physical interview
For Renters
Q1: Walk me through the first thing you
usually do when you want to rent a car from GTI.
Amos: I call them, share my date and location,
and wait for them to confirm availability.
Q2: What information do you absolutely need
before deciding to book a car?
Taiwo: I want to see pictures, the full car details,
and a fixed price before I commit.
For Car Owners
Q1: What’s your biggest concern when
someone rents your car?
Juliet: Damage. And also situations where
road officers seize the car because of
a renter’s behaviour
Q2: What would make you feel more
comfortable listing your car digitally?
Poju: If the renter is properly verified,
if there’s a caution fee for self-drive,
and I’m notified quickly when my
car gets booked.
For GTI Ride Internal Team
Q1: Where does your current
offline process slow down the most?
GTI Operations Manager: Verification
and matching the right car with
the right customer takes time.
Q2: Wha must not change, even
when the platform goes digitally?
GTI Operations Manager: KYC,
Caution fee and insurance checks.
Safety in non-negotiable.
Listening and Learning - Let’s get to work
First thing is Understanding the Offline Workflow so i had to ask questions from each
category of users via physical interview
For Renters
Q1: Walk me through the first thing you usually do when you want to rent a car from GTI.
Amos: I call them, share my date and location, and wait for them to confirm availability.
Q2: What information do you absolutely need before deciding to book a car?
Taiwo: I want to see pictures, the full car details, and a fixed price before I commit.
For Car Owners
Q1: What’s your biggest concern when someone rents your car?
Juliet: Damage. And also situations where road officers seize the car
because of a renter’s behaviour
Q2: What would make you feel more comfortable listing your car digitally?
Poju: If the renter is properly verified, if there’s a caution fee for self-drive, and I’m
notified quickly when my car gets booked.
For GTI Ride Internal Team
Q1: Where does your current offline process slow down the most?
GTI Operations Manager: Verification and matching the right car with
the right customer takes time.
Q2: Wha must not change, even when the platform goes digitally?
GTI Operations Manager: KYC, Caution fee and insurance checks.
Safety in non-negotiable.
The Key Challenges
Designing GTI Ride revealed four key challenges:
1. How do we simplify an offline process that depends heavily on human judgment?
The offline workflow involved trust, phone calls, personal communication, and flexible negotiations.
2. How do we make renting luxury cars feel safe, trustworthy, and structured?
Car owners needed to feel safe listing their cars. Renters needed to trust the platform with high-value transactions.
3. How do we design a system that works for two user groups without overwhelming either one?
Both renters and car owners would use the same product but with completely different needs.
4. How do we digitize without removing the human elements that made GTI successful?
Some offline elements were crucial screening, verification, contacting owners, etc.
The Key Challenges
Designing GTI Ride revealed four key challenges:
1. How do we simplify an offline process that depends heavily on human judgment?
The offline workflow involved trust, phone calls, personal communication, and flexible negotiations.
2. How do we make renting luxury cars feel safe, trustworthy, and structured?
Car owners needed to feel safe listing their cars. Renters needed to trust the platform with high-value transactions.
3. How do we design a system that works for two user groups without overwhelming either one?
Both renters and car owners would use the same product but with completely different needs.
4. How do we digitize without removing the human elements that made GTI successful?
Some offline elements were crucial screening, verification, contacting owners, etc.
The Key Challenges
Designing GTI Ride revealed four key challenges:
1. How do we simplify an offline process that depends heavily on human judgment?
The offline workflow involved trust, phone calls, personal communication, and flexible negotiations.
2. How do we make renting luxury cars feel safe, trustworthy, and structured?
Car owners needed to feel safe listing their cars. Renters needed to trust the platform with high-value transactions.
3. How do we design a system that works for two user groups without overwhelming either one?
Both renters and car owners would use the same product but with completely different needs.
4. How do we digitize without removing the human elements that made GTI successful?
Some offline elements were crucial screening, verification, contacting owners, etc.
The Key Challenges
Designing GTI Ride revealed four key challenges:
1. How do we simplify an offline process that depends heavily on human judgment?
The offline workflow involved trust, phone calls, personal communication, and flexible negotiations.
2. How do we make renting luxury cars feel safe, trustworthy, and structured?
Car owners needed to feel safe listing their cars. Renters needed to trust the platform with high-value transactions.
3. How do we design a system that works for two user groups without overwhelming either one?
Both renters and car owners would use the same product but with completely different needs.
4. How do we digitize without removing the human elements that made GTI successful?
Some offline elements were crucial screening, verification, contacting owners, etc.
What do GTI Ride need me for (About the Project)
GTI Ride provides access to luxury and exotic cars for entertainment, events, and private use. Everything had always been done offline:
• Users call GTI
• GTI checks for available cars
• GTI verifies the customer manually
• Car owners are contacted individually
• Pickup and delivery are coordinated manually
The company wanted to scale this into a digital product that would:
1. Handle rising customer demand
2. Reduce manual workload
3. Make the process transparent and trackable
4. Allow users to rent cars easily without needing to call anyone
At this point, there was no digital structure, no defined flows, and no documented experience. My work began from scratch—translating a people-driven offline process into a guided digital system.
What do GTI Ride need me for (About the Project)
GTI Ride provides access to luxury and exotic cars for entertainment, events, and private use. Everything had always been done offline:
• Users call GTI
• GTI checks for available cars
• GTI verifies the customer manually
• Car owners are contacted individually
• Pickup and delivery are coordinated manually
The company wanted to scale this into a digital product that would:
1. Handle rising customer demand
2. Reduce manual workload
3. Make the process transparent and trackable
4. Allow users to rent cars easily without needing to call anyone
At this point, there was no digital structure, no defined flows, and no documented experience. My work began from scratch—translating a people-driven offline process into a guided digital system.
What do GTI Ride need me for
(About the Project)
GTI Ride provides access to luxury and exotic cars for entertainment, events, and private use. Everything had always been done offline:
• Users call GTI
• GTI checks for available cars
• GTI verifies the customer manually
• Car owners are contacted individually
• Pickup and delivery are coordinated manually
The company wanted to scale this into a digital product that would:
1. Handle rising customer demand
2. Reduce manual workload
3. Make the process transparent and trackable
4. Allow users to rent cars easily without needing to call anyone
At this point, there was no digital structure, no defined flows, and no documented experience. My work began from scratch—translating a people-driven offline process into a guided digital system.
What do GTI Ride need me for (About the Project)
GTI Ride provides access to luxury and exotic cars for entertainment, events, and private use. Everything had always been done offline:
• Users call GTI
• GTI checks for available cars
• GTI verifies the customer manually
• Car owners are contacted individually
• Pickup and delivery are coordinated manually
The company wanted to scale this into a digital product that would:
1. Handle rising customer demand
2. Reduce manual workload
3. Make the process transparent and trackable
4. Allow users to rent cars easily without needing to call anyone
At this point, there was no digital structure, no defined flows, and no documented experience. My work began from scratch—translating a people-driven offline process into a guided digital system.
Let me introduce GTI Ride to you and how we connected
Let me introduce GTI Ride to you and how we connected
When GTI Ride contacted me, they weren’t a startup searching for product-market fit they were already a thriving offline business. For years, they had successfully matched people who needed cars with owners who were willing to rent them out. Their cars constantly appeared in movies, music videos, birthdays, and events.
But growth brings new pressure. Bookings were increasing rapidly, especially towards festive seasons, and their fully manual process calls, WhatsApp messages, verbal agreements, and manual verification was no longer scalable.
I joined the team as a contract Product Designer with a clear mission:
Transform a successful offline renting system into a structured digital product that preserves trust, increases accessibility, and simplifies both renting and listing.
This case study tells the story of that transformation.
When GTI Ride contacted me, they weren’t a startup searching for product-market fit they were already a thriving offline business. For years, they had successfully matched people who needed cars with owners who were willing to rent them out. Their cars constantly appeared in movies, music videos, birthdays, and events.
But growth brings new pressure. Bookings were increasing rapidly, especially towards festive seasons, and their fully manual process calls, WhatsApp messages, verbal agreements, and manual verification was no longer scalable.
I joined the team as a contract Product Designer with a clear mission:
Transform a successful offline renting system into a structured digital product that preserves trust, increases accessibility, and simplifies both renting and listing.
This case study tells the story of that transformation.
Let me introduce GTI Ride
to you and how we connected
When GTI Ride contacted me, they weren’t a startup searching for product-market fit they were already a thriving offline business. For years, they had successfully matched people who needed cars with owners who were willing to rent them out. Their cars constantly appeared in movies, music videos, birthdays, and events.
But growth brings new pressure. Bookings were increasing rapidly, especially towards festive seasons, and their fully manual process calls, WhatsApp messages, verbal agreements, and manual verification was no longer scalable.
I joined the team as a contract Product Designer with a clear mission:
Transform a successful offline renting system into a structured digital product that preserves trust, increases accessibility, and simplifies both renting and listing.
This case study tells the story of that transformation.
Got an Idea?
Got an Idea?
Got an Idea?
Got an Idea?
Share with me
Share with me
Share with me
Share with me
Say Hello
Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration
Ready for a design adventure, or need product design advice? Ping me for fun collaboration